All Services
All Services
The full commercial suite. Everything in one place.
Audits, website rebuilds, RMS setup, integrations, AI deployment, and fractional commercial leadership. Defined engagements with defined deliverables, across the whole commercial stack independent hotels actually run on.
Rate card shared on request
Explore the Audit
Where to Start
Where to Start
Find out what's actually leaking.
Find out what's actually leaking.
If you're not sure what to fix first, start here. Two diagnostic products at different depths, pick the one that matches the question you're asking.
If you're not sure what to fix first, start here. Two diagnostic products at different depths, pick the one that matches the question you're asking.
FREE
The Free Audit
A 45-minute call on the slice of your commercial stack you want senior eyes on. Walk away with real takeaways and your choice of pitch deck or PDF. No pitch in disguise.
FORMAT
45-min call · Deck or PDF
COST
Complimentary
FREE
The Free Audit
A 45-minute call on the slice of your commercial stack you want senior eyes on. Walk away with real takeaways and your choice of pitch deck or PDF. No pitch in disguise.
FORMAT
45-min call · Deck or PDF
COST
Complimentary
FREE
The Free Audit
A 45-minute call on the slice of your commercial stack you want senior eyes on. Walk away with real takeaways and your choice of pitch deck or PDF. No pitch in disguise.
FORMAT
45-min call · Deck or PDF
COST
Complimentary
PAID
The Fourth Key Audit™
The full senior diagnostic across all four pillars. The Fourth Key Score™ benchmarked against your peer set. A branded PDF with executive summary, findings, 90-day plan, and vendor shortlist.
FORMAT
Branded PDF report
COST
USD 3,500
PAID
The Fourth Key Audit™
The full senior diagnostic across all four pillars. The Fourth Key Score™ benchmarked against your peer set. A branded PDF with executive summary, findings, 90-day plan, and vendor shortlist.
FORMAT
Branded PDF report
COST
USD 3,500
PAID
The Fourth Key Audit™
The full senior diagnostic across all four pillars. The Fourth Key Score™ benchmarked against your peer set. A branded PDF with executive summary, findings, 90-day plan, and vendor shortlist.
FORMAT
Branded PDF report
COST
USD 3,500
Defined Engagements
Defined Engagements
Hire us for defined pieces of work.
Hire us for defined pieces of work.
Each of these is a scoped engagement with a defined deliverable and timeline. Bring us in for one. Or chain them together. Each is led by experienced operators, with trusted specialists alongside when needed.
Each of these is a scoped engagement with a defined deliverable and timeline. Bring us in for one. Or chain them together. Each is led by experienced operators, with trusted specialists alongside when needed.
BUILD
Website Rebuild
Your site, rebuilt around how guests actually book. Direct-demand strategy first, then the right platform and build for your property. Mobile-first, fast-loading, conversion-tracked, with your booking engine integrated cleanly.
TIMELINE
4–8 weeks
DELIVERABLE
Live, branded site
BUILD
Website Rebuild
Your site, rebuilt around how guests actually book. Direct-demand strategy first, then the right platform and build for your property. Mobile-first, fast-loading, conversion-tracked, with your booking engine integrated cleanly.
TIMELINE
4–8 weeks
DELIVERABLE
Live, branded site
BUILD
Website Rebuild
Your site, rebuilt around how guests actually book. Direct-demand strategy first, then the right platform and build for your property. Mobile-first, fast-loading, conversion-tracked, with your booking engine integrated cleanly.
TIMELINE
4–8 weeks
DELIVERABLE
Live, branded site
CONFIGURE
RMS Setup & Configuration
Selection, setup, or rescue of your revenue management system. We pick the right tool for your property, configure pricing logic that fits your demand pattern, and set up the reporting your team actually needs.
TIMELINE
4–6 weeks
DELIVERABLE
Configured RMS + team training
CONFIGURE
RMS Setup & Configuration
Selection, setup, or rescue of your revenue management system. We pick the right tool for your property, configure pricing logic that fits your demand pattern, and set up the reporting your team actually needs.
TIMELINE
4–6 weeks
DELIVERABLE
Configured RMS + team training
CONFIGURE
RMS Setup & Configuration
Selection, setup, or rescue of your revenue management system. We pick the right tool for your property, configure pricing logic that fits your demand pattern, and set up the reporting your team actually needs.
TIMELINE
4–6 weeks
DELIVERABLE
Configured RMS + team training
CONNECT
Integrations & Stack Audit
Get your PMS, CRS, channel manager, RMS, booking engine, and CRM talking to each other properly. We map the stack, find the silent failures, design the integrations, and project-manage the implementation.
TIMELINE
3–8 weeks
DELIVERABLE
Integrated stack + documentation
CONNECT
Integrations & Stack Audit
Get your PMS, CRS, channel manager, RMS, booking engine, and CRM talking to each other properly. We map the stack, find the silent failures, design the integrations, and project-manage the implementation.
TIMELINE
3–8 weeks
DELIVERABLE
Integrated stack + documentation
CONNECT
Integrations & Stack Audit
Get your PMS, CRS, channel manager, RMS, booking engine, and CRM talking to each other properly. We map the stack, find the silent failures, design the integrations, and project-manage the implementation.
TIMELINE
3–8 weeks
DELIVERABLE
Integrated stack + documentation
SELECT
Vendor Selection
Second opinion on a vendor contract before you sign. RFP design, demo coordination, reference checks, and commercial negotiation support. We've sat across the table from most of them, we know what's a fair deal.
TIMELINE
2–4 weeks
DELIVERABLE
Vendor recommendation + contract review
SELECT
Vendor Selection
Second opinion on a vendor contract before you sign. RFP design, demo coordination, reference checks, and commercial negotiation support. We've sat across the table from most of them, we know what's a fair deal.
TIMELINE
2–4 weeks
DELIVERABLE
Vendor recommendation + contract review
SELECT
Vendor Selection
Second opinion on a vendor contract before you sign. RFP design, demo coordination, reference checks, and commercial negotiation support. We've sat across the table from most of them, we know what's a fair deal.
TIMELINE
2–4 weeks
DELIVERABLE
Vendor recommendation + contract review
DEPLOY
AI & Automation
Targeted AI deployment where it actually earns its keep. Content workflows, vendor benchmarking, sentiment monitoring, sweep automation. We build the system, train your team, and document it.
TIMELINE
4–8 weeks
DELIVERABLE
Live automations + playbook
DEPLOY
AI & Automation
Targeted AI deployment where it actually earns its keep. Content workflows, vendor benchmarking, sentiment monitoring, sweep automation. We build the system, train your team, and document it.
TIMELINE
4–8 weeks
DELIVERABLE
Live automations + playbook
DEPLOY
AI & Automation
Targeted AI deployment where it actually earns its keep. Content workflows, vendor benchmarking, sentiment monitoring, sweep automation. We build the system, train your team, and document it.
TIMELINE
4–8 weeks
DELIVERABLE
Live automations + playbook
AD-HOC
Strategic Project Work
Something one-off and important. Pre-opening commercial strategy, repositioning a property, launching a new room type, restructuring a portfolio's commercial team. Scoped per project after a discovery call.
TIMELINE
Scoped to project
DELIVERABLE
Defined per engagement
AD-HOC
Strategic Project Work
Something one-off and important. Pre-opening commercial strategy, repositioning a property, launching a new room type, restructuring a portfolio's commercial team. Scoped per project after a discovery call.
TIMELINE
Scoped to project
DELIVERABLE
Defined per engagement
AD-HOC
Strategic Project Work
Something one-off and important. Pre-opening commercial strategy, repositioning a property, launching a new room type, restructuring a portfolio's commercial team. Scoped per project after a discovery call.
TIMELINE
Scoped to project
DELIVERABLE
Defined per engagement
Senior Support, Continuous
Senior Support, Continuous
The commercial lead you'd hire if you could.
The commercial lead you'd hire if you could.
For properties that need commercial leadership ongoing, but don't have the budget or appetite for a full-time hire. Fractional support, monthly cadence, real accountability.
For properties that need commercial leadership ongoing, but don't have the budget or appetite for a full-time hire. Fractional support, monthly cadence, real accountability.
FRACTIONAL
The Fourth Key Advisor™
A monthly retainer engagement, the senior commercial team you don't have on payroll. We run the commercial side of your property alongside your team: weekly check-ins, monthly strategic reviews, ongoing oversight of pricing, channels, tech and direct demand. Three-month minimum, then month-to-month. Most engagements run 6–12 months.
CADENCE
Monthly · weekly check-ins
COMMITMENT
3-month minimum
FRACTIONAL
The Fourth Key Advisor™
A monthly retainer engagement, the senior commercial team you don't have on payroll. We run the commercial side of your property alongside your team: weekly check-ins, monthly strategic reviews, ongoing oversight of pricing, channels, tech and direct demand. Three-month minimum, then month-to-month. Most engagements run 6–12 months.
CADENCE
Monthly · weekly check-ins
COMMITMENT
3-month minimum
The Process
The Process
Every engagement starts with the same conversation.
Every engagement starts with the same conversation.
You start with a Free Audit, the Fourth Key Audit™, or you reach out directly with a specific project in mind. We have a 30-minute call. We talk through the work, scope it honestly, and tell you whether we're the right fit.
If we're a good fit, you get a one-page scope of work with everything written down, what's in, what's out, what you'll get, what it costs, when it'll be delivered. No surprise fees, no scope creep, no "let's get on another call" sales process.
If we're not a good fit, we say so. Often we'll point you toward someone who is. Better to lose a deal cleanly than win one we can't deliver well.
You start with a Free Audit, the Fourth Key Audit™, or you reach out directly with a specific project in mind. We have a 30-minute call. We talk through the work, scope it honestly, and tell you whether we're the right fit.
If we're a good fit, you get a one-page scope of work with everything written down, what's in, what's out, what you'll get, what it costs, when it'll be delivered. No surprise fees, no scope creep, no "let's get on another call" sales process.
If we're not a good fit, we say so. Often we'll point you toward someone who is. Better to lose a deal cleanly than win one we can't deliver well.
You bring the property.
We bring the stack that runs it.
You bring the property.
We bring the stack that runs it.
Across audits, builds, integrations, RMS setup, AI deployment, and ongoing fractional leadership. Pick what you need, when you need it. Across APAC.
Across audits, builds, integrations, RMS setup, AI deployment, and ongoing fractional leadership. Pick what you need, when you need it. Across APAC.
Tell us
what you need.
Tell us
what you need.
Free read · No commitment · Honest scope conversation
FOURTHKEY.CO
HOSPITALITY ADVISORY
APAC
FOURTHKEY.CO
FOURTHKEY.CO
HOSPITALITY ADVISORY
APAC
FOURTHKEY.CO
FOURTHKEY.CO
HOSPITALITY ADVISORY
APAC
FOURTHKEY.CO