FOURTH KEY
ADVISORY
Two products. One senior mind.
The Fourth Key Audit™ is our productised diagnostic. The Fourth Key Advisor™ is our fractional senior retainer. Diagnostic first, ongoing support optional.
SAME FRAMEWORK · BOTH PRODUCTS
Whichever door you take, the framework's the same.
Both the Audit and the Advisor retainer run across the same four pillars: Direct Demand, OTA Performance, Revenue Optimisation, Operational Efficiency. Sixteen criteria total.
Your Signature Shape is the diagnostic anchor whichever engagement you choose.
HOW WE ENGAGE
Discovery call. Scope of work. Then we start.
Every engagement begins with a 30-minute Discovery Call — no charge, no obligation. If we're a good fit, you get a one-page scope of work: what's in, what's out, what you'll get, what it costs, when it'll be delivered.
If we're not a good fit, we say so. Often we'll point you toward someone who is. Better to lose a deal cleanly than win one we can't deliver well.
READY TO TALK
The Audit or the Advisor?
Let's find out on a 30-min call. No pressure, no pitch, just a scoping conversation.